Have you ever wondered why you felt compelled to buy something that you did not even need? Have you ever simply saw an offer that was too good when compared to the others and selected it because you believed it to be the best one, even if you would not fully use it or the service? I think of the theater large, jumbo, and extra jumbo sizes where you can simply move from one size to the next for only 50 cents more. This book will show you that that may not have been the best decision.
These are simply a few examples of what you will learn about in Dan Ariely’s book titled “Predictably Irrational: The Hidden Forces That Shape Our Decisions”; narrated by Simon Jones. Based on the book’s title, you will begin to understand that humans are predictably irrational when it comes to our choices and decisions in life. That may seem illogical and this is what the author of the book wants to get across to the reader because we continue to do this even when it does not make sense. If this sounds at all interesting to you, I would highly recommend you have a read or listen to “Predictably Irrational”.
The author brings in the concept of behavioral economics and how we as humans make so many of our day to day choices not by thinking though them, but instead by irrationally letting our emotions and feeling get in the way. He also shows that when we do not have the knowledge or ability to compare things we do not have a good understanding of; we often fall back to what is the best based on how the items relate to one another; which is not always a good option. What is even worse is that most of this information around behavior and purchasing is already well understood by our marketing friends to guide, lead, or direct us into buying more than we need or even something we really do not need at all. This book does not simply make assumptions, not at all, the material in the book was conducted by researchers (including the author himself); mostly out of MIT. The research itself and the outcomes make up a big portion of the book’s content.
Although such material could be dry and boring, the writing style and details often make it fun and pleasant to listen too. I found the material fascinating and was surprised how often we overlooked them; the entire point of this book. I know this genre is developing and there are many other books in the space, but the author does an exceptional job of laying out the scenarios, research findings, and how this is applicable to one’s own actions or impulses base on the understanding of behavioral economics.
Simon Jones did an excellent job of taking what the author wrote and bringing it to life in audio format. The performance itself was professionally recorded, the speed was well-paced and there were no noticeable audio artifacts that I remember from the recording. Mr. Jones has narrated many other book on Audible that cross various genres, and highly rated, so I expected the book to be well produced. For those who have purchased the book via Audible, the publisher provides additional downloadable content that one can use along with the book.
If you are one who is fascinated by how and why you react to specific things, this book is highly recommended. If you are not a stats nerd or data lover, this book is still for you. The book can meet the needs of the person wanting deeper knowledge and loves in-the-weeds data, but it is also recommended for the person who just is interested in why we do what we do in life. Go have a listen!